JDA Solution Download Coca-Cola Bottling Co. Consolidated Case Study

Meeting the fickle demands of consumers is a daunting challenge, particularly in the beverage industry where new product introductions and categories are constantly created, crowding shelves and heating up competition. Coca-Cola Bottling Company Consolidated (CCBCC) teamed up with JDA to improve its ability to manage dramatic sales volumes, maintain customer services levels, as well as provide better visibility into demand. CCBCC realized the following results:

  • Increased volume of new product offerings by 300 percent
  • Reduced inventory levels by 50 percent
  • Realized a 15 percent increase in customer service levels
  • Won “Sam’s Club Supplier (Soft Drink) of the Year” award for best in retail sales, growth margin, markdowns and in-stock percentage
  • Improved view of financial and operating results
 

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