Apirak Kosayodhin’s Vision to Transform LACO into a Data-Driven Business, from an Agricultural Enterprise to a Global Food Company with SAP and NEXUS Table Content In the modern food industry, growth is no longer driven by production capacity alone. It is driven by an organization’s ability to connect data across the entire supply chain, make faster decisions, and turn innovation into a competitive advantage. This is the strategic challenge that Apirak Kosayodhin, CEO of Lanna Agro Industry Co., Ltd., or LACO, is driving as he leads the organization’s transformation from a strong agricultural business into a global food company powered by data as a key engine for growth. LACO has grown from an agro-industrial business for more than 33 years, with its foundation rooted in the promotion of Edamame, or Japanese green soybeans, in collaboration with a network of farmers in Northern Thailand. The company has since expanded its exports to Japan, the United States, Thailand, and more than 20 countries worldwide. Mr. Apirak described this goal as a structural transformation for LACO: “Today, LACO’s goal is not only to expand from Frozen Edamame into new products such as Crispy Edamame and Ready-to-Eat Food, but to elevate the organization into
